Lorenza Alatorre, the founder, is very passionate about baby development and wellbeing, coupled with sustainability and reducing waste. Her lifelong dream is to work and lead a team in a fun and creative environment. This is how the idea of Oduga started, Lorenza envisioned a toy with the ability to grow with a child and reduce the need to spend too much money on multiple toys which are quickly discarded after a few months of use. Lorenza has a strong desire to leave a footprint in the world, by helping parents to choose and use products that will provide long term benefits for their children, while addressing developmental needs.